Essa Fashion Show

Grazia is presenting its three-time winner of “Designer of the Year” for 2011, 2012, and 2013, UAE-based Essa. Having marketing management and economics background, Essa Bhagoorwala learned his craft from traditional pattern cutters and tailors in Dubai. Essa has been a veteran of the fashion scene in Dubai and the Middle East, inspiring an entire […]

How Heritage & The New Generation Drive Innovation

Ben Malka is leading speaker during the panel discussion, entitled “Into the Modern Zone: How Heritage & The New Generation Drive Innovation”. Malka is the Chairman and Chief Executive Officer at Halston, the American legacy fashion brand, a symbol of the highly decadent discotheque culture and pop fashion culture in the mid-1970’s. The iconic brand […]

The Role of Photography in Building a Brand

The high-end line-up of panel discussions joins the New York-based photographer Jonathan Bookallil. He is speaking about the importance of photography in building and developing a brand.

UAE’s emerging talent outshone fashion designers during day 2 of Fashion Forward

Next on the catwalk we are welcoming the creations of Sheikha Madiyah Al Sharqi of Fujairah, the daughter of the Ruler of Fujairah, HH Sheikh Hamad bin Mohammad Al Sharqi. She is presenting her collection of edgy, trendy women’s wear, which looks as a far cry from the Middle East traditional looks. The young designer launched […]

The entertainment industry will admire Charbel Zoe’s creations

Lights, Camera, Action! The fashion shows of Day 2 of Fashion Forward Season 2 end with the new collection of a successful Lebanese haute couture designer Charbel Zoe. He took degrees from Lebanon and France and later worked for several international fashion houses including Elie Saab, Givenchy and Ugo Zaldi. In 2013, the innovative designer […]

Crafting High Fashion: What It Takes to Manufacture Locally

Crafting high fashion is no doubt a tough job, but for some, this comes as natural as breathing. “I” is the theme of Nannette.  It is a pleasure to listen to her fascinating life journey to the Madison avenue in New York. Her young designer’s struggles, her hard work repaying her father’s house mortgage loan […]

Where was the uniqueness?

Dubai-based fashion designer Dima Ayad is presenting her distinctive collection of ready-to-wear at Hall 3 of the Jumeirah’s ballroom. The Lebanese designer established her label in 2010 and several months later, her works were featured on the pages of ELLE Arabia, OK!, Grazia Middle East, Ahlan!, and Hello!

Buyers Where Art Thou?

Panel Discussion “Buyers Where Art Thou?” – Cynthia Kattar/ Rozan Ahmed/ Dana Malhas/ Dina Jisr Journalists at HIA Magazine, leading Arabic monthly magazine in the Middle East and experts from the industry are now speaking of fashion and fashion consumers. Taking part in the panel discussion are Cynthia Kattar, Fashion and Beauty Editor for Hia magazine, Rozan […]

No season, no year

Dubai-based designer Hema Kaul is presenting her Spring/Summer 2014 collection called Déjà Vu  at 3.30 pm on Wednesday at Hall 3. Graduated from National Institute of Fashion Technology, Hema Kaul officially launched her international collection during London Fashion Week of Spring/Summer 2014. She is known to sell her pieces privately.

The Influence of Fashion Editors on the Regional Landscape

The Influence of Editors on the Regional Landscape – panel discussion by Susan Sabet (Pashion magazine), Ritu Upadhyay (Women’s Wear Daily), Caterina Minthe (, Sofia Guellaty (, Fay Afghahi(Elle Arab World) During the second day of Fashion Forward, we gathered to hear the discussion themed The Influence of Editors on the Regional Landscape by leading […]